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How do we ensure effective communication in the New Normal? With the virus still penetrating virtually all aspects of our day-to-day functioning, even the most experienced communication professionals have found it challenging to cope with the external stimuli dictating the way we perceive the rapidly changing world within and around us. New health measures, constant […]

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Knowledge of the local market and its specificities is very important when one is looking to find their way to the relevant audience. Moreover, it requires communicating the messages properly to the right stakeholders. What is crucial, however, is to be provided with the right information and context in order. This is needed to understand […]

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