About - Strategist

Strategist is a boutique consultancy that combines deep expertise in Public Relations, Public Affairs, ESG Performance and Branding Communication.

We take a strategic, insight-driven approach, drawing on both local knowledge and international experience to support effective stakeholder management and ensure your message reaches the right audiences through a carefully selected mix of online and offline channels. We help you make the most of your resources while identifying opportunities to enhance your visibility, credibility and overall impact.

For businesses entering Montenegro, we provide a comprehensive understanding of the local market – its institutional and social landscape, cultural nuances and business environment enabling you to establish a strong and confident presence from the outset.

For new brands, we craft compelling brand stories and build distinctive identities. From developing clear narratives to designing visual and verbal elements, we ensure your purpose, values and vision are consistently expressed across every touchpoint, supported by all essential brand assets needed for a strong market presence.

Our method

Conception

We gain a deep insight and conduct a detailed research about your business, market, competition and best practices to present you with a strategy with valuable ideas, a timeline and a comprehensive implementation plan.

Implementation

Once we have jointly determined our strategic path, we are there to support you every step of the way of setting things in motion, managing activities throughout their entire duration and following up.

Reporting

Down this path we are walking together, we pay close attention to the lessons learned and adapt our plan and strategy where and when needed. Furthermore, we provide information at all times and to all levels of management.

Adjusting

Every strategy needs adjustments. As we work jointly in implementing ours, we measure and test different ideas and periodically go back to the beginnings to review our steps, seek for better solutions and enforce the ones with the best outcomes.

Our team

Katarina Milačić

Katarina is the founder of Strategist, bringing years of experience across both local and international markets, including Berlin and London. She has worked with clients from a wide range of industries, helping them shape effective public relations and public affairs strategies. Stakeholder relations and management are among her key strengths.

Nađa Radulović

Nađa is a public relations specialist with a wide breadth of knowledge and experience in corporate and governmental PR in Belgium and Montenegro, through all mediums of print and social media. Managing and arranging appropriate messaging to support corporate goals is where she excels.

Marija Raspopović

Marija has built experience across Montenegro, Belgium and the US, collaborating with international institutions, media and business support organizations. She has particular expertise in public affairs, with a strong emphasis on navigating policy environments.